Media Contact

Miiko M. Mentz
BlueSpark PR
Phone: 1-408-858-7216
Email Miiko
website: www.bluesparkpr.com

Press Releases

• 26 June 2008: Mobile Data Now Launches Reseller Program
• 2 April 2008: Important release at CTIA Wireless 2008 Las Vegas
• 12 Feb 2008: Public release of MDN at Mobile World Congress 2008 Barcelona
• 22 Oct 2007: Beta release of MDN at CTIA Wireless 2007 San Francisco

Media Kit

The media kit is intended for members of the press and analyst community who are looking for background information on the company as well as logos and visuals that capture information about Mobile Data Now. If you don't find what you're looking for here, please contact us at info@mobiledatanow.com

The Corporate Backgrounder provides background information on when and why the company was founded, the solutions we offer and the associated benefits, and our target markets. You can also download our logo, and diagrams we've created to describe the market and our solutions.

Corporate Backgrounder

Company information: Corporate Fact Sheet

Mobile Data Now Limited

Mobile Data Now provides a platform for accessing business data and applications by simply using the messaging applications users have on their mobile phones and are already familiar with, such as email, SMS and instant messaging. The flexible platform allows administrators to connect to multiple databases and web services and quickly create access for all users without the need to install software on the target device.

Using the latest technology, the Mobile Data Now application combines the usability of desktop software with the benefits of Web deployment. The end result is a dynamic experience that enables quick and easy setup and administration.

Founded in 2001, taken over and restructured in 2006 and headquartered in Christchurch, New Zealand, Mobile Data Now is led by an experienced management and engineering team focused on enabling businesses to take their business data and applications mobile.

Mobile Data Now anticipates that companies worldwide will use Mobile Data Now's platform to support core business goals by making business data and applications more accessible, more immediate and more effective, while also reducing costs.

The Problem

The mobile world is a mess of different devices, operating systems, proprietary technology and consequently it is difficult to develop applications to work on all these devices. Additionally, desktop software is difficult to successfully replicate on mobile devices, and results in users having to login, navigate cumbersome menus and drain batteries with high bandwidth usage. This is frustrating and a time waster for companies wanting to deploy data across a range of devices to their users.

Existing solutions to mobilize business data and applications have often involved months of preparation, development and expensive deployments, often with mixed results as they attempt to fit a desktop application on to a mobile device.

• Replicating desktop software on to mobile devices often results in clumsy graphical user interfaces.
• Deployment to a range of devices is time consuming and costly, not to mention the potential problems with loading and using software on these devices.

• The user often has to learn how to use a new type of application, rather than ones they are familiar with.
• Adding new features is an expensive and time consuming exercise.
• The end user is often not able to extract their data from different devices and in different ways according to how they work.
• Getting information relevant to the end user has been secondary to receiving irrelevant content from mobile providers.

The Mobile Data Now Solution

Mobile Data Now is dedicated to advancing the mobile experience. Its core technology to connect multiple databases and web services, manage users and display relevant business data by simply using the messaging applications already on a users phone is the foundation for building mobile internet applications that deliver a breakthrough and speedy user experience.

Mobile Data Now's user interface design increases the speed of deployment for administrators to their users, delivery of data, the user experience and ultimately improves the bottom line. The ability to manage business data, set data view permissions and create custom queries for users powers the administrator to deliver the right business data in the best possible format to users.

Mobile Data Now does not require client end-users to install additional software to receive their data - the data can be received instantly via email, SMS or instant messaging. This is important in that end users do not have to learn how to use another application and administrators do not need to worry about installing third party software which may have bugs and compromise security. Additionally, it works with all of today and tomorrow's mobile phones with messaging capabilities from any manufacturer.

Target Industries and Customers

Mobile Data Now markets to companies with the need for their users to get relevant data while mobile. Specifically, these can be broken down in to three categories.

• Users who need to view their business data on any mobile device
• Users getting access to personal data
• Companies who wish to offer data to customers and suppliers

Target industries include:

• Large verticals (sales, online travel, financial services and retail organizations)
• Mid-size business to consumer and business to business companies
• Small businesses wishing to mobilize their applications
• Independent software vendors wishing to mobilize their applications for their customers

Mobile Data Now is completely free for one user. This lets users try the software and experiment with it as much as they wish, without any time limits. This strategy appeals to and helps foster a larger community of users, which in turn helps make Mobile Data Now the type of application they want to use. The community Project Library lets users find a quick solution to get started with their exisiting applications, or allows users to create and offer their projects to the Project Library. Companies can add existing users as they need them.

Applications that will benefit the most from Mobile Data Now share some of the following characteristics:

• People focused (Sales and Contact management, CRM, information retrieval)
• Information to suppliers and customers
• Banking
• Deployment to large number of users (mashups of information and services)

With Mobile Data Now, these applications reach new heights and are able to drastically improve an organization's bottom line with increased user effectiveness, satisfaction and lower costs - unlike applications implemented using thick client tools, which suffer from difficult deployment, expensive and complex development and low user satisfaction.

Mobile Data Now Competitive Advantage

Mobile Data Now lays the foundation for a new class of mobile data applications that radically improve the availability of relevant data to end users. With extensive industry experience and expertise in deploying mobile solutions, Mobile Data Now provides the only mobile data application platform that:

• Provides access to all data, anytime, anywhere on any device
• Allows deployments that run on any messaging enabled mobile device.
• Offers the ability to easily customize the end user experience
• Offers ready made solutions from the project library that deliver solutions to specific business problems
• Is future-proofed against changes in client environment
• Provides a breakthrough, administrator experience

With a robust, customer-proven, mobile data deployment product, Mobile Data Now has the right platform and strategy to lay the groundwork for users to finally get relevant business data in a quick and accessible way.

Target Administrators and Developers

The Mobile Data Now platform is designed for administrators and developers. Administrators can easily try Mobile Data Now for free for as long as they like and deploy to their users when satisfied. Installation is quick and easy and administrators can begin testing it with the built in samples. Developers are able to create projects and sell them through the Mobile Data Now project library.

The Mobile Data Now Platform

Mobile Data Now is available for download at www.mobiledatanow.com/download

Logos

Mobile Data Now in CMYK/EPS format
Mobile Data Now in RGB/EPS format