Product Overview: Database and webservice access via sms, email or instant messaging

links inline


The quickest...and smartest way to mobilize your business

If you can send a message, you can use Mobile Data Now.

Mobile Data Now provides a platform for accessing business data and applications by simply using the messaging applications users have on their mobile phones and are already familiar with, such as email, SMS and instant messaging.


The flexible platform allows administrators to connect to multiple databases and web services and quickly create access for all users without the need to install software on the target device.

Using the latest technology, the Mobile Data Now application combines the usability of desktop software with the benefits of Web deployment. The end result is a dynamic experience that enables quick and easy setup and administration.


Companies worldwide use Mobile Data Now's platform to support core business goals by making business data and applications more accessible, more immediate and more effective, while also reducing costs.



What are the benefits to using Mobile Data Now?

Mobile Access Custom Solution
Mobile Data Now
Time to setup Weeks - Months 20-60 minutes
Developers required Yes No
Expensive Yes, can run in to many thousands of dollars No, very cost competitive with many licensing options
Simple to make changes No, further custom development is required Yes, changes can be made in 5 minutes
Phone independent No, usually works on limited number of handsets Yes, works on all phones
Need to buy new phones Yes, usually tied to a specific operating system No, operating and platform independent
Future proof No, usually needs more development if changing phones Yes, messaging is platform independent and ubiquituous
Risky to implement Yes, because of the $$ spent and the risk it may not work as expected No, its free for one user and the setup time spent is minimal
Training required Yes, usually expensive and time consuming No, or minimal. People know how to send a message
Software required on client Yes, needs to be installed/configured/updated No, uses the inbuilt messaging applications on the phone
Quick access to information If already logged in maybe, otherwise no Yes, messaging is very quick and reliable
Works on the desktop too No, specific to the handset Yes, messaging is available on the desktop




The Problem

The mobile world is a mess of different devices, operating systems, proprietary technology and consequently it is difficult to develop applications to work on all these devices. Additionally, desktop software is difficult to successfully replicate on mobile devices, and results in users having to login, navigate cumbersome menus and drain batteries with high bandwidth usage. This is frustrating and a time waster for companies wanting to deploy data across a range of devices to their users.


Existing solutions to mobilize business data and applications have often involved months of preparation, development and expensive deployments, often with mixed results as they attempt to fit a desktop application on to a mobile device.

Its future proof because it uses the messaging tools already on phones, so you'll save money on phones and time on user training.

  • Replicating desktop software on to mobile devices often results in clumsy graphical user interfaces.
  • Deployment to a range of devices is time consuming and costly, not to mention the potential problems with loading and using software on these
    devices.
  • The user often has to learn how to use a new type of application, rather than ones they are familiar with.
  • Adding new features is an expensive and time consuming exercise.
  • The end user is often not able to extract their data from different devices and in different ways according to how they work.
  • Getting information relevant to the end user has been secondary to receiving irrelevant content from mobile providers.




The Mobile Data Now Solution

Mobile Data Now is dedicated to advancing the mobile experience. Its core technology to connect multiple databases and web services, manage users and display relevant business data by simply using the messaging applications already on a users phone is the foundation for building mobile internet applications that deliver a breakthrough and speedy user experience.


Mobile Data Now's user interface design increases the speed of deployment for administrators to their users, delivery of data, the user experience and ultimately improves the bottom line. The ability to manage business data, set data view permissions and create custom queries for users powers the administrator to deliver the right business data in the best possible format to users.


Mobile Data Now does not require client end-users to install additional software to receive their data - the data can be received instantly via email, SMS or instant messaging. This is important in that end users do not have to learn how to use another application and administrators do not need to worry about installing third party software which may have bugs and compromise security. Additionally, it works with all of today and tomorrow's mobile phones with messaging capabilities from any manufacturer.



Target Industries and Customers

Mobile Data Now helps companies with the need for their users to get relevant data while mobile. Specifically, these can be broken down in to three categories.

  • Users who need to view their business data on any mobile device
  • Users getting access to personal data
  • Companies who wish to offer data to customers and suppliers



Industries include:

  • Large verticals (sales, online travel, financial services and retail organizations)
  • Mid-size business to consumer and business to business companies
  • Small businesses wishing to mobilize their applications
  • Independent software vendors wishing to mobilize their applications for their customers



Mobile Data Now is completely free for one user. This lets users try the software and experiment with it as much as they wish, without any time limits. This strategy appeals to and helps foster a larger community of users, which in turn helps make Mobile Data Now the type of application they want to use. The community Project Library lets users find a quick solution to get started with their exisiting applications, or allows users to create and offer their projects to the Project Library. Companies can add existing users as they need them.


Applications which benefit the most from Mobile Data Now share some of the following characteristics:

  • People focused (Sales and Contact management, CRM, information retrieval)
  • Information to suppliers and customers
  • Banking
  • Deployment to large number of users (mashups of information and services)



With Mobile Data Now, these applications reach new heights and are able to drastically improve an organization's bottom line with increased user effectiveness, satisfaction and lower costs - unlike applications implemented using thick client tools, which suffer from difficult deployment, expensive and complex development and low user satisfaction.



The End User Experience

Mobile applications in general need to respond to the very specific communication and service usage patterns of mobile end users.
Mobile Users are mainly on the move, they just have very limited time available for service usage.


In a business environment end users often have to comply in addition to the pressure of operational efficiency which leads to even more time constraints.
Successful mobile applications in a business environment will therefore also in the future continue to be immediate, reliable, straightforward, familiar and ergonomic.
The most common services are therefore SMS and email because they fit perfectly well into the very specific communication needs and constraints of mobile customers.


The success of SMS was driven by the end users, not mobile operators who tried to impose “fancy” new services to their customers.
It is of crucial importance that mobile end users accept the services right from the start in order to avoid usage frustration which, in the mobile environment, often leads to service rejection.



Mobile Data Now Competitive Advantage

Mobile Data Now lays the foundation for a new class of mobile data applications which radically improve the availability of relevant data to end users. With extensive industry experience and expertise in deploying mobile solutions, Mobile Data Now provides the only mobile data application platform which:

  • Provides access to all data, anytime, anywhere on any device
  • Allows deployments that run on any messaging enabled mobile device
  • Offers the ability to easily customize the end user experience
  • Offers ready made solutions from the project library that deliver solutions to specific business problems
  • Is future-proofed against changes in client environment
  • Provides a breakthrough, administrator experience



With a robust, customer-proven, mobile data deployment product, Mobile Data
Now offers the right platform and strategy to lay the groundwork for users to
finally get relevant business data in a quick and accessible way.



Target Administrators and Developers

The Mobile Data Now platform is designed for administrators and developers.
Administrators can easily try Mobile Data Now for free for as long as they like and deploy to their users when satisfied. Installation is quick and easy and administrators can begin testing it with the built in samples.
Developers are able to create projects and sell them through the Mobile Data Now project library.



Fully featured but easy to setup and use

Mobile Data Now runs on Windows (Linux and Mac coming) and all you need is an internet browser for configuration.


Below are current features of Mobile Data Now, but take a look at the Roadmap to see what is planned for future versions.

Not only can staff retrieve information, they can even add or update data by simply sending a message. This makes it simple enough for anyone to understand

Technical Details

Mobile Data Now is tested for and supported on Windows XP, Windows Server 2003 and Windows Vista.


Data Management

  • Connect to any new or legacy relational database system (DB2, Oracle, MS SQL Server, Sybase, MySQL etc) using ODBC or JDBC.
  • Connect to flat file single user databases (MS Access, Apache Derby, JDataStore etc) using ODBC or JDBC.
  • Manage database connectivity centrally across one or more databases (User and Group level security).
  • Quickly create relevant views of your data.
  • Easy query builder: Create queries using natural language or SQL statements.
  • Two types of data access, Named Users who require authentication to get access to data, or Public Messaging, for anyone to access data.
  • View, add or edit existing data via queries.



Security

    User authentication. End-users are authenticated before queries are executed.
  • Group authentication. End-users are placed in to groups which have access permissions to certain data.
  • Full logging of queries for each user.
  • SSL for email.
  • Configuration is managed locally behind the company firewall, only administrators can start services after configuration changes are made.
  • Users can be switched off or their permissions changed very quickly.
  • Optional password before query is sent.
  • Messaging controls to stop spamming by public users.



General

  • Query your data either by email, SMS text messaging or instant messaging. No dependencies on additional software.
  • Let users reply to messages for more information.
  • Reliable and stable with fail safe mechanisms.
  • Browser based configuration using the latest browser technology so it feels like a desktop application.
  • Upload and change the display language on the fly.
  • End users can use their phones they are familiar with using.



Messaging protocols supported

  • Email: IMAP and push-email. SSL
  • SMS: SMPP v3.4 for fast SMS messaging. GSM modems.
  • Instant Messaging: Yahoo, MSN, Jabber, GTalk, ICQ, AIM



See the technical info page for more details.

The following diagram illustrates how Mobile Data Now fits in to a business.





Pricing

If you're a home/personal user it's completely free for one person. Otherwise, please contact sales for pricing and we'll put you in touch with a local reseller.




Support when you need it

Technical support is available 7 days a week via email to paid users. We make every attempt to respond within 1 hour by email during normal business hours. Alternatively, pick up the phone and call us.

As Mobile Data Now is free for one user, it's a no risk proposition to give it a try and watch how quickly it works




Just download and start using it!

Now you're ready to try Mobile Data Now. Take the 30 second tour to get a quick overview and then download Mobile Data Now to quickly and easily mobilize your team.



Why Mobile Data Now is better!

Here's 15 great reasons why Mobile Data Now does things better!


  • It's completely free for one user, download and just start using it!
  • It's quicker than other ways to get data (its instant) so staff and customers can do their jobs more efficiently. Additionally, users don't need to remember passwords, use logon screens or navigate menus.
  • Save time and $$$ No custom development required. Just install, configure and you're ready to give mobile access to users.
  • 2 way interaction to retrieve, edit or add data to really extend user productivity.
  • Future Proof: Works with any of today's or tomorrow's mobile devices from all manufacturers so you can be confident it will work with any old or new phone.
  • Requires no user training as it uses email, SMS or instant messaging which everyone is familiar with
  • Works with any messaging device such as your Blackberry, PDA, smart phone, mobile phone, computer & laptop.
  • Connect to and get information from any database or web service.
  • No additional software to install on the mobile device or end users computer thereby eliminating compatibility issues, crashes and complicated installation.
  • Very easy to setup and maintain without any coding. Get up and running in 20 minutes and even non technical staff can easily make changes. Add new functionality in minutes as your needs evolve.
  • Scalable software to grow with your needs, from a single user to thousands of users.
  • Reduce costs by easily delivering interactive, on demand services to customers and end users. Plus it's simply messaging, so you save time and money on bandwidth.
  • Secure with user access controls and identity management for authorized users.
  • No need to remember retrieved information, it's right there stored in your phone after you've requested it.
  • Reliable and stable software with fail safe mechanisms